Our Story Started with Questions
Back in 2019, we noticed something troubling. Brilliant business ideas were failing not because they lacked merit, but because their creators couldn't communicate their vision effectively to potential backers.
From Frustration to Solution
I remember sitting in a coffee shop in Orange, watching yet another crowdfunding campaign fail despite having an incredible product. The issue wasn't the idea — it was the presentation. The video was shaky, the message unclear, and potential backers scrolled past without a second thought.
That's when we realized something crucial. Traditional business education teaches you about markets and finance, but nobody teaches you how to tell your story in a way that makes people want to invest in your dream.
We spent the next two years studying successful crowdfunding campaigns, interviewing project creators, and understanding what makes people click that "back this project" button.
"The difference between a funded project and a failed one often comes down to 60 seconds of compelling video content."
Making Financial Dreams Accessible
We believe every entrepreneur deserves to present their vision professionally. Not everyone has a marketing budget or film production experience, but everyone should have access to the skills that turn ideas into funded reality.
Our approach combines practical video production techniques with proven crowdfunding psychology. Students learn not just how to hold a camera, but why certain angles build trust and how specific words trigger action.
Since 2021, we've helped project creators across Australia understand the delicate balance between authenticity and professionalism that successful campaigns require.
The People Behind the Program
Our team combines real-world crowdfunding experience with educational expertise. We've been where our students are going, and we understand the challenges they'll face.
Astrid Holbrook
Lead Education Director
Former documentary filmmaker who discovered her passion for crowdfunding education after successfully funding three creative projects. Astrid brings 12 years of video production experience and understands how to capture authentic moments that resonate with backers.
Declan Fairweather
Financial Content Specialist
Launched his first crowdfunding campaign at 22 and learned the hard way what doesn't work. After studying behavioral economics and campaign psychology, Declan now helps students understand the financial storytelling that drives backing decisions.
How We Teach Differently
Our methodology focuses on practical application rather than theoretical concepts. Students work with real projects and receive feedback based on actual campaign performance data.
Hands-On Video Creation
Students create actual campaign videos using provided equipment and receive detailed critiques. We focus on storytelling techniques that have proven effective across different project categories and funding goals.
Psychology-Based Strategy
Understanding why people back projects is crucial. We teach the psychological triggers and decision-making patterns that influence potential backers, helping students craft messages that resonate emotionally and logically.
Data-Driven Feedback
Every technique we teach is backed by analysis of successful campaigns. Students learn what works by studying real examples and understanding the specific elements that contributed to funding success.
